Being a Hypnotherapist is just part of it... In order to be successful we have to be business people too. Just yesterday I heard of another talented Hypnotherapist closing shop as his business was going nowhere - and fast. This is all too familiar and is a massive problem. It is not that there are not enough people wanting Hypnotherapy it is just that sometimes Hypnotherapists don't know how to go out there and grab those potential clients. I personally blame certain training institutes for this and believe that they should see it as there responsibly to train their students in the day to day running of a successful Hypnotherapy practice and marketing.
If you are a Hypnotherapist, then here are some tips to build your business! I hope that you find them useful and put them in to practice and get some great results.
1. Get a professional looking website. You can get this extremely cheaply if you outsource the project to a freelancer in another country. There are websites that will help you find the right designer. Your budget for this could be as low as $50-$100.
2. Having a website is good, however if no one ever visits then it isn't going to do you much good. If you are in Detroit for example then you would want your site to come up n Google for search terms like 'Hypnosis in Detroit' or 'Hypnotherapy in Detroit'. You can simply do this by getting more inbound text links. There are services that you can use to do this for you very cheaply or you can use tip number three to do it.
3. Write articles. Now this is simple, however you have to get in the routine. Right now I am writing this article and it is promoting my business - each article that I write links back to my site. Look at the author resource box at the bottom of this article. See that it has words that are linked back to my sites. Well these are inbound text links and these will push my listings up in Google for the term that I have used to link back with. So again, if you where in Detroit then you would link with the term 'Hypnotherapy in Detroit'. It is that simple. I do one article per day, Monday to Friday. Get in to a routine - even if it is just one a week to start with and you will soon see your site up there on Google. It is very important that you submit your article then to other websites so that it links back to yours. I use a company called Isnare to do this for me. You can find them by searching for them on Google. You can also submit it too HypnotherapistFinder.com.
Well I hope that you have enjoyed these tips and find them useful.
You can find out more about Richard MacKenzie and Hypnosis at his site. He is also the author of Self-Change Hypnosis.
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