8 Tips for Merchants on Black Friday
With the upcoming holiday sales season soon upon us it is beneficial to all e-commerce shoppers and merchants to understand that for every 99% of the honest people, there are disreputable customers that we must all pay for. I am speaking first about credit card fraud, and the need for the customer and the merchants to be able to accept purchases knowing that steps have been taken to help lessen and prevent fraud and other criminal activity. When a merchant has to deal with charge backs from credit card companies, it creates an expense that is ultimately passed up on to consumers. So this Black Friday take the time to double check your sales procedures, with special emphasis at looking at the bill to a ship to on credit card charges, the expiration dates, and the name of the customer on the card, does it match?
Tip one if the customer requests expedited shipping on an expensive product always take the time to follow up with a call or an e-mail to ensure it was an authorized purchase.
Tip two if the billing address is separate from the customers address make sure there is an authorized purchase, by following up with an e-mail or phone call.
Tip three by requesting additional information from the customer such as phone number, or cell phone number, you may be able to quickly have a more dependable contact in case of a problem.
Tip four if the product has been ordered for delivery and it is an expensive product; request a signature option for the delivery service.
Tip five if the credit card is not from a local bank or from a major banking institutions take the time to ask additional questions from the customer.
Tip six if the customer is using a debit card asked for two forms of ID, for online purchases you can request a callback from the cardholder, and explain to you or verifying a purchase for the dollar amount requested.
Tip seven asked the customer to provide the bank credit card issuers phone number, so that you can verify if it is an active account, or if it has been listed as a compromised card.
Tip eight for online merchants to help prevent credit card fraud, identify your highest value items, and make a note that all sales of these products require additional attention.
There is no magic bullet for stopping people to want to commit e-commerce fraud, customers that wish to make fraudulent orders at stores, however knowing the state of the economy in keeping aware of the telltale signs that these criminals often give us, will help put a dent in the number of these types of cases. All merchants should be aware of the credit card companies policies and have a list of phone numbers to contact in case of a problem. Remember any merchant can dispute a charge back, and it is in their best interest to do so because fraud cost us all. So have a great happy holiday season, especially on Black Friday which many businesses count on for their highest sales day.
Jeffrey Meier of Jam727 Enterprises offers worry free buying and great deals on Black Friday as well as every other day at http://www.noisefreeheadphones.com/blackfridayspecials.htm
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