Is Scarcity Ethical For a Digital Product?

A lot of people just getting into Internet marketing think that scarcity for a digital product is unethical. There reasoning is thus. Since it's digital, there is no limit to the number of copies that can be sold. In fact, you could sell a digital product forever. So what's the point of saying, "Only 100 will be sold" when you could easily sell many more? The answer is simple. Actually, there are quite a few answers. Let's start with this one.

Sometimes a product is created that has certain tactics in it that, if too many people were to get a hold of those tactics, if would make them less effective. So, what a product creator does in order to prevent this from happening is he tells people that he is only releasing a certain number of the product itself. This way, the prospects can feel secure in knowing that not too many people are going to be getting their hands on this, thus making the product virtually worthless. That's one reason for scarcity on digital products.

Another reason is because of economics. A product creator probably realizes that he's only going to sell so many of the product anyway, especially if it's a specialized product. So by limiting the number of copies, he can charge a higher price for it than if he had just let an unlimited number go. Usually, however, this WILL go hand in hand with the value of the information at a limited release. Few product creators will limit something just to make more money from it, though it does happen. And to that end, there is nothing unethical about it. The product creator by limiting the number sold is limiting his income in the process anyway. So a higher price is certainly a fair exchange.

Finally, there is something that many people don't really understand. Sometimes a product creator will limit the number released simply to see who is REALLY serious about purchasing it. Most people, if they know they can get a product at any time, will just take their sweet time about it and some may never purchase. By limiting the number OR by attaching a cutoff date to the sale, the product creator forces people to make a decision. There is nothing unethical about this. Look at all the auto dealers and other retail establishments that have one day sales. Black Friday is a perfect example.

In my opinion, there is nothing at all unethical about scarcity for digital products, whether it be to protect information from getting saturated, seeing who is serious about the product or just wanting to charge a higher price.

To YOUR Success,

Steven Wagenheim

Want to see more of this series? Watch my REAL Truth Videos at http://www.stevewagenheim.com/downloads.html and get the REAL truth about making money on the Internet.

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Overlooked Ways to Snap Up Christmas Sales Bargains

Many people find themselves in the stores after the holidays with gift cards in their hands looking for some bargains. The stores are looking to get rid of all their holiday stuff and you are looking to spend some money. What a great combination.

The stores are ready to get rid of their merchandise, which means that there are some great deals out there for you. The CEO and founder of deal news has some handy tips for how to get through the after Christmas sales.

The first thing that you may have noticed is that some of the retailers begin discounting their prices in the week before black Friday this past year. That could mean that the pre Christmas sales could be just as good as the after Christmas prices. Keep your eyes out for this trend.

You are likely to see a drop in prices in the week after Christmas time by as much as another ten or twenty percent. This is off of items that have already been discounted before Christmas. There will be better discounts for shoppers this year because the retailers are in desperate need to clear the items out of their stores.

The items that are not usually associated with Christmas like furniture and mattresses are probably going to be deeply discounted as well during this time of the year. These are more like end of the year sales.

Consumers have the luxury of being a little picky this year. Wait until you see the item that you want on sale. The prices are only going to go down so wait for what you want. If you frequent stores that encourage haggling, you might be able to get some outstanding bargains this year. Take a look at what all the stores are selling the item that you want for. You might be able to take advantage of a price matching program.

The biggest selling after Christmas items will be the hot selling items during the Christmas season. This means that you will get the best prices on toys and electronics during the after Christmas sales.

The big screen televisions will probably drop in price, but they will go back up in the time prior to the Super Bowl so if you are interested in picking up a deal on one of these, make sure that you get to the store during that time. Computer prices are expected to drop even further during the sales.

For those people who wait until the very last minute to do their Christmas shopping, they may be getting the best deals by waiting. There are items that go on sale on the online sites for the last online shopping day before Christmas. This is usually the last Friday before Christmas.

Some of the online sites are offering free shipping or discounted shipping upgrades. The only problem with waiting until the last minute is that your selection may be a bit limited.

Some of the greatest deals might not be on the typical Christmas items. You will probably find that software like TurboTax and Quicken are being discounted in preparation for the new releases for the upcoming tax season. There are also usually discounts on some of the kitchen electronics and household items.

This year you will probably find some great deals on items like DVD players and Blu-Ray players. The prices of these items has dropped considerably so the stores will try to give even bigger discounts after the holidays to rid their shelves of them. The movies will also be seriously discounted as well.

Jim Warren is a consumer advocate who enjoys writing about how to find After Christmas Sales. Be sure to visit http://afterchristmassales.org for more important after Christmas sales tips.

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