A lot of people just getting into Internet marketing think that scarcity for a digital product is unethical. There reasoning is thus. Since it's digital, there is no limit to the number of copies that can be sold. In fact, you could sell a digital product forever. So what's the point of saying, "Only 100 will be sold" when you could easily sell many more? The answer is simple. Actually, there are quite a few answers. Let's start with this one.
Sometimes a product is created that has certain tactics in it that, if too many people were to get a hold of those tactics, if would make them less effective. So, what a product creator does in order to prevent this from happening is he tells people that he is only releasing a certain number of the product itself. This way, the prospects can feel secure in knowing that not too many people are going to be getting their hands on this, thus making the product virtually worthless. That's one reason for scarcity on digital products.
Another reason is because of economics. A product creator probably realizes that he's only going to sell so many of the product anyway, especially if it's a specialized product. So by limiting the number of copies, he can charge a higher price for it than if he had just let an unlimited number go. Usually, however, this WILL go hand in hand with the value of the information at a limited release. Few product creators will limit something just to make more money from it, though it does happen. And to that end, there is nothing unethical about it. The product creator by limiting the number sold is limiting his income in the process anyway. So a higher price is certainly a fair exchange.
Finally, there is something that many people don't really understand. Sometimes a product creator will limit the number released simply to see who is REALLY serious about purchasing it. Most people, if they know they can get a product at any time, will just take their sweet time about it and some may never purchase. By limiting the number OR by attaching a cutoff date to the sale, the product creator forces people to make a decision. There is nothing unethical about this. Look at all the auto dealers and other retail establishments that have one day sales. Black Friday is a perfect example.
In my opinion, there is nothing at all unethical about scarcity for digital products, whether it be to protect information from getting saturated, seeing who is serious about the product or just wanting to charge a higher price.
To YOUR Success,
Steven Wagenheim
Want to see more of this series? Watch my REAL Truth Videos at http://www.stevewagenheim.com/downloads.html and get the REAL truth about making money on the Internet.
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